India Runs on Greaves : Crafting a national campaign to celebrate a 165-year legacy
Visual Communication
AI Storytelling
Brand Strategy
Performance Marketing
India Runs on Greaves is a campaign that celebrates Greaves Cotton as a transformative force in India, evolving from a B2B engineering legacy into a customer-centric, modern powerhouse fueling both rural and urban livelihoods.
Greaves touches the lives of millions every day, powering essential mobility, industrial applications, and agricultural solutions across the nation.
Global technology to create localised content.
Greaves’ blue colour shine through in the overall tonality. AI, but with finesse and care!
From the fisherman who relies on his Greaves engine to make it back to shore safely, to the young mother who uses her electric 2W to ferry her child to school, each visual is powerful and evokes a certain unmistakable emotion of how powerful and impactful Greaves truly is.
